Why People Are Leaving Vimeo in 2026, and Where They're Moving
What changed at Vimeo, in order
| When | What happened |
|---|---|
| September 2025 | Bending Spoons agrees to buy Vimeo for $1.38 billion. |
| January 20, 2026 | Layoffs announced at Vimeo, confirmed by Bending Spoons. Former staff described "a large portion of the company" as affected. No number was given. |
| 2026, at each renewal | Old plans (Starter, Standard, Advanced, Plus, Pro, Business, Premium) are replaced. Accounts identified for business use move to Studio. |
| August 22, 2026 | Vimeo On Demand stops accepting new uploads. |
| September 21, 2026 | Vimeo On Demand stops new purchases and subscriptions. |
| November 20, 2026 | Vimeo On Demand shuts down. Storefronts go offline and buyers lose access. |
The 4 changes pushing people out
1. Business accounts are moved to a $400/mo plan
Under the 2026 plans, Vimeo says companies can't use its individual plans. Accounts it identifies for business use move to Studio at $400/mo, billed yearly, with 10 TB of storage, 36 TB of bandwidth a year and 10 seats. You get one email a month before your renewal. PetaPixel reported users being moved from at most $75/mo to $400/mo. If you use Vimeo personally and think you were flagged by mistake, Vimeo says you can ask Support for a review.
| New Vimeo plan | Billed yearly | Billed monthly |
|---|---|---|
| Creator | $9/mo | $16/mo |
| Core | $24.50/mo | $40/mo |
| Professional | $71/mo | $120/mo |
| Studio (business use) | $400/mo | Not offered |
Prices are from Vimeo's help center as of November 2026.
2. Vimeo On Demand is closing
If you sell films, classes or courses through Vimeo On Demand, your storefront goes offline on November 20, 2026, and buyers can no longer watch what they paid for. Your videos stay in your Vimeo account, but the store and your buyers' access don't. We wrote a separate guide: Vimeo On Demand is shutting down: what to do now.
3. Bandwidth caps on embedded and private videos
Public videos that can't be embedded have no bandwidth cap. But embeddable and private videos, which is how most businesses use Vimeo, are capped at 1 TB a month on Free and Creator and 2 TB a month on Core and Professional. Vimeo doesn't cut off streaming the moment you go over. If you exceed the cap twice in 12 months, or pass 10 TB once, Vimeo may contact you. If it isn't resolved, the account can be temporarily suspended, and then your videos stop playing wherever they're embedded.
4. Downgrading can lock your videos
The obvious way to dodge a price rise is a smaller plan. But if you switch to a plan with less storage, Vimeo may lock some embeddable or private videos until you free up space or upgrade. They aren't deleted, but they stop being usable. Separately, Vimeo only keeps your original upload files while "Keep source video files" is on and your subscription is active. If the subscription ends, the originals can be deleted.
Where people are moving, by situation
| If you… | A good fit | Guide |
|---|---|---|
| Want reach and free hosting for public videos | YouTube | Vimeo to YouTube |
| Embed private videos on your site with lots of viewing | Bunny Stream, priced by usage | Vimeo to Bunny |
| Use video for marketing and lead capture | Wistia | Vimeo to Wistia |
| Sell courses or memberships | A course platform such as Kajabi or Teachable | All migration guides |
Many teams split it: public videos on YouTube for reach, private or paid videos on a dedicated host. See Vimeo vs YouTube for the trade-offs.
Before you cancel: save these 5 things
- Your original video files, while your plan is still active. See how to download all your Vimeo videos.
- Titles, descriptions, tags and thumbnails for every video.
- Caption files for every language you have.
- A list of every page that embeds a Vimeo video, so you can swap the links after the move.
- On Demand sellers: your sales data and opted-in fan emails.
Use the time you've already paid for
You can cancel from Vimeo's Billing page at any time, and your plan stays active until the renewal date without charging you again. That remaining time is when to move: your videos are still live and still downloadable while the new home gets built.
Every library is different. A 30-video marketing channel and a 2,000-lesson course need different plans. Tell us where you're moving, roughly how many videos you have, and your renewal date, and we'll plan the move around it and send a free sample migration first. Send us those three details on WhatsApp.
FAQ
Why are people leaving Vimeo in 2026?
Mainly cost and uncertainty. Business accounts are being moved to a $400/mo Studio plan, Vimeo On Demand closes on November 20, 2026, embedded videos have monthly bandwidth caps, and Vimeo announced large layoffs in January 2026.
What is the Vimeo Studio plan?
Studio is Vimeo's 2026 plan for accounts it identifies as business use. It costs $400 a month billed yearly and includes 10 TB of storage, 36 TB of bandwidth a year and 10 seats.
Can I stay on a cheaper Vimeo plan as a business?
Vimeo says companies can't use its new individual plans, so business-use accounts move to Studio at renewal. If you use Vimeo personally and were flagged by mistake, you can ask Vimeo Support for a review.
What happens to my videos if I cancel Vimeo?
Your plan stays active until the renewal date. After that, original source files can be deleted, so download your originals and their details before the plan ends.
Where should I move my Vimeo videos?
YouTube for free hosting and reach, Bunny Stream for heavy private embedding, Wistia for marketing video, or a course platform for paid courses. Many teams use YouTube for public videos and a private host for the rest.
Leaving Vimeo? We'll plan the move around your library
Tell us where you're going and roughly how many videos you have. We move every video, title, thumbnail and caption, and send a free sample first.
See video migration →